warren d smith product leadership -- change agent -- idea incubator

warrenHi! I'm Warren, an experienced executive with 25 years of product management and operations experience.

A visionary product development innovator and problem-solver with strong strategic, analytical, and leadership skills in both corporate and startup environments, I have a deep business knowledge of direct to consumer, B2B Internet marketing and social media services. Results-oriented with extensive experience driving unprecedented award winning products and profit growth through the definition and delivery of world-class consumer products and technical/online experiences.

In simple terms, I do 2 things: incubate your ideas or optimize your product organization.

For incubation, I focus on a proven plan to determine product viability, then build a detailed financial model and go-to-market plans; then use my own R&D resources to build fast prototypes. If all that goes well, I can build robust executive summaries, pitch decks and equity outlines to pitch to my own personal network of investors to raise needed funds between $25K and $4M. After funding is received, I can lead the organization or components of it: Marketing, Product or Engineering.

For product transformations, I focus on improving organizational structure and software developmental processes, ie: are the right people on the bus and are you making the most of a product-Agile development mindset. To make changes, I utilize pragmatic marketing strategies, financial ROI, long term valuation, optimal Agile development methodologies and general management of both small and large product and engineering teams.


What I know
Agile/Rapid Product Development
Early stage incubation for startups
Outsourcing and Remote Management
WC3 Dev/Design Standards
PPM Level Financial Modeling
Seed and Series A Fund Sourcing

Examples from brands you know.


A leader in health insurance exchange solutions, providing public and private exchange solutions that simplify the distribution and management of health insurance and ancillary benefits. The WebInsure™ solutions support government agencies, insurance carriers, and brokers as they engage consumers and businesses and offer transparent access to benefits choices.

Acting as a change agent, I led the agile transformation efforts, consolidated product operations and bringing product support stateside.

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Blue Cross Blue Shield

The leading insurance provider, I led the transformation from Waterfall to Agile, from Services to Product strategy, and the convergence of backend enrollment operations to web services.

Acting as the "corporate" representative for Big Data, I acted as the liaison to all 38 Blues, collaborating with Enterprise Architect departments on long term data warehouse strategy.

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Network Solutions

A leading provider of domains, hosting and web presence services to small businesses and consumers.

Managed the creation of 3 new best-in-class business including web design, ecommerce and online marketing, growing revenue by $80M in 3 years.

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America Online

A pioneer in online consumer access, I managed the convergence of 5 properites into 1 and created the first formal P&L system to organize ideas into revenue generating programs.

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